Online press release distribution and tracking

News Engine is Edgeworks innovative on-line press release distribution and tracking service. The service combines search engine optimisation (SEO) and public relations (PR) to attract the growing audience of journalists, consumers and businesses who use Google News, Yahoo News and other on-line news aggregators to find information. The service is available direct to companies or in partnership with specialist advertising, marketing and PR agencies.

The use of on-line news sources such as Google News and Yahoo News are growing exponentially. In fact Neilson/NetRatings now rate Google News and Yahoo News as two of the top current events and global news destinations.

News Engine converts a traditional press release into a search engine friendly file format that we feed directly into Google News, Yahoo News as well as many of the leading RSS news feeds.

Working closely with our strategic partners, News Engine optimised press releases are ‘Guaranteed’ to be included within many of the leading news feeds. In fact our relationship with Yahoo News enables us to feed your press release directly into the press release section of Yahoo News site!

Following distribution, clients are then provided with detailed tracking statistics to confirm ‘pick-up’ including identifying which search engines and search terms were most popular. Keys statistics include:

  • Reads.
  • Key search terms.
  • Key search terms by engines.
  • Global/national statistics.