Edgeworks News

Introducing Google Analytics

Edgeworks is pleased to inform you that Google has launched Google Analytics, a detailed web monitoring service which enables customers to have a far greater insight into their website traffic.

This new service will enable Edgeworks to provide a greatly enhanced service to clients.

Statistics will become available much faster than before, with just a 24 hour delay, and as well as traffic and page use, we will be able to offer a detailed marketing analysis of your website traffic. One very useful feature will be the ability to configure the system to track all types of campaigns including keyword search, Pay-Per-Click and Email marketing. Naturally, the system will integrate directly into Google Adwords (Google PPC) to provide detailed ROI data.

Over the coming weeks Edgeworks will be testing and integrating Google Analytics into all of our client sites. We will also provide clients with their own Google Analytics account where they can access visitor traffic data 24/7.

We look forward to communicating the results of our tests and expect the enhanced information available via Google Analytics will be invaluable to us when planning future development and enhancement’s to client sites.

If any of our clients or Agency partners have sites not registered with Edgeworks and would like to take advantage of this service, please contact us.

If you would like to find out more about Google Analytics please visit their website.