Welcome to Webfly (March 14th 2008)
Hello! Welcome to the very first Webfly podcast.
Webfly is the antidote to search engine marketing jargon. A techno-blog without the techno-babble. The place to find real business information you can use and the place to catch up on the real Internet news.
Steve Helsby, the man who writes Webfly is from Edgeworks . But he's too shy to speak, so I'm doing it instead.
This month…
- Who's been blacklisted by Google
- How Wal-Mart have entered the world of SEO
- What's so exciting about videos
- And why there are new rules for viral marketing
First,
Web 2.0 - The Universal Search - started getting serious when Google announced it was going to roll out video ads into the Search Engine Results Pages.
Soon, instead of what your customers see now when they search, they will see your competition's pay-per-click moving video images. Oh Great! A whole new world of search engine marketing to get your head round - yippee I hear you cry!
So what should you do? Visit edgeworks.co.uk and download our guide to Universal Search of course!!
Thought leadership guru David Meerman Scott has just published a new book called The Rules of Viral Marketing.
Upbeat, easy-to-read and FREE, it analyses why certain campaigns work and offers some great advice on how to make viral marketing deliver real results. Check out the Webfly blog for further details.
Late last month there was much foaming at the mouth in the world of SEO when
Wal-Mart entered the fray. Sam's Club – a Wal-Mart subsidiary – is now offering SEO, SEM and PPC services. Honestly! Yes! It's true! And actually it's quite a good thing.
To push SEO and SEM towards the future, we need more people to understand what makes SEO and SEM worth doing; what they are and why they work. The industry needs to work harder to explain the benefits and spend less time patting people on the head. If that means letting Wal-Mart help then so be it.
And finally - A nightmare came to call on a big UK name in the form of the dreaded Google Blacklist effect. GoCompare.com's nationwide TV ad campaign couldn't save them from suddenly sinking without trace after breaking Google's infamous, largely secret and ever-changing 'rules'.
GoCompare was riding high on the search term ‘car insurance' until one fine day on or around 26 January when it plummeted faster than the stock exchange on Black Wednesday. A salutary lesson - listen to your SEO people, keep up to date and don't try to do anything you think is clever! Because it probably won't be!
For the full details on all these stories and more visit the webfly blog at www.webflyblog.com